5 min read

Why Building an In-house Marketing Team is Costing You Years and Millions. Do this Instead.

Thinking about building your own marketing team for your private equity business? In this video, we talked about why that might not be a good idea and why exploring a smarter alternative should be your best bet.

About the Author
Chris Arias

Chris is a proud co-founder of Raise Ready Systems. He brings his extensive marketing experience from the private equity real estate space. He is passionate about real estate investing, from mindset to assets, and is dedicated to continuous education. He enjoys the outdoors, traveling, and building relationships.

Are you thinking about putting together your own marketing team for your private equity firm? Let's dive into why this might not be the best approach and explore a more effective alternative.

In-House Marketing Teams - Is it a Yes or a No?

On the surface, the idea of having a dedicated marketing team solely focused on your projects sounds appealing. It gives you a sense of control and customization, tailored to your specific needs. However, the reality of building and managing your own team can be far more complicated and resource-intensive than it seems.

The Costs of DIY

Setting up and maintaining an in-house marketing team demands considerable time, effort, and financial investment. This process can divert your attention away from critical tasks essential to capital raising success, such as sourcing deals and nurturing investor relationships. When marketing becomes a full-time endeavor, it will detract from your core responsibilities as an alternative investment manager.

The Advantage of Specialization

On the flip side, partnering with a marketing team specialized in lead generation for private equity firms offers a distinct advantage. These professionals possess a deep understanding of the industry nuances, allowing you to kickstart marketing initiatives without the need for extensive training or orientation. Their expertise can streamline the process, saving you valuable time and resources in the long run.

The Procrastination Pitfall

Getting caught up in the pursuit of assembling the ultimate marketing dream team can often land you in the dreaded procrastination pitfall. It's easy to fall into the trap of waiting for everything to align perfectly, but this can end up putting the brakes on your business growth. While aiming for top-notch quality is commendable, getting stuck in a loop of chasing perfection can throw a wrench in your momentum and hold back your success.

Embrace Strategic Partnerships

When evaluating your marketing strategy, consider the benefits of partnering with specialized professionals who understand the intricacies of marketing for private equity offerings. By leveraging pre-established expertise, you can optimize your approach and propel your business forward with confidence. Don't get lured into the DIY marketing team trap—it can eat up your time and resources faster than you think. Instead, opt for strategic partnerships that pave the way for long-term success.

A Superior Solution: Pre-Established Expertise

Have you experienced the frustration of assembling a marketing team independently, only to encounter subpar outcomes? You're not alone. At Raise Ready, we specialize in marketing for private equity offering and are committed to helping you achieve your goals. Our team of experts understands the unique challenges and opportunities within the alternative investments landscape and can tailor marketing strategies to suit your specific needs.

Ready to work with the Raise Ready team and level up with your marketing efforts? Schedule a call with us and let's see how our customized strategies can ramp up your success. Let's get the ball rolling on reaching your goals.